Project: BRANDING
Title: LUK BEAUTIFOOD
Subject: BEAUTY, STATIONERY, RETAIL
Design, Branding, Applications (Print, Digital), Photography (Social Media)
Title: LUK BEAUTIFOOD
Subject: BEAUTY, STATIONERY, RETAIL
Design, Branding, Applications (Print, Digital), Photography (Social Media)
As part of my work as a Junior Designer with Mindful Design Collective, I helped create materials for our biggest client on retainer, Australian natural beauty brand LUK Beautifood.
I designed a postcard for the brand’s Christmas 2022 retail marketing, which featured lush botanical imagery - used throughout its holiday sets - as well as a gold foil pattern that traced and shifted the outline of the leaves. It aimed for a luxe Christmas feeling without being too over-the-top about its seasonal association.
Additionally, I also implemented other print materials such as these mini sample cards (front & back) for LUK’s Lip & Body Love range, which highlighted swatches and ingredients for lip and body care items such as scrubs, polishes and jams. It was designed in accordance with its established in-house style.
Beyond designing print materials, I also art directed, shot and edited images of several LUK Beautifood products for use in its social media channels. The product photography emphasized the brand’s clean, lush and natural aesthetic.
I designed a postcard for the brand’s Christmas 2022 retail marketing, which featured lush botanical imagery - used throughout its holiday sets - as well as a gold foil pattern that traced and shifted the outline of the leaves. It aimed for a luxe Christmas feeling without being too over-the-top about its seasonal association.
Additionally, I also implemented other print materials such as these mini sample cards (front & back) for LUK’s Lip & Body Love range, which highlighted swatches and ingredients for lip and body care items such as scrubs, polishes and jams. It was designed in accordance with its established in-house style.
Beyond designing print materials, I also art directed, shot and edited images of several LUK Beautifood products for use in its social media channels. The product photography emphasized the brand’s clean, lush and natural aesthetic.
![](https://freight.cargo.site/t/original/i/0d65974aa398663c26788db0b4591c42464831a32b605551b49a58aea11d98d7/IMG_0256.jpg)
![](https://freight.cargo.site/t/original/i/921730a24ed81f52c7f02161594a95c743ca75e03cad2be6788a008fac30c22c/IMG_9862.jpg)
![](https://freight.cargo.site/t/original/i/e30fdf499a4bacc8f67d61f2ffdffd0dc69fcaa43d6f79c72f1a4cab718151a4/IMG_0199.jpg)
![](https://freight.cargo.site/t/original/i/eac037b00f62918c67211fedcf6b526387b30fa4b29b38e17242a3ab3771e286/LUK466_SampleCards_v218.jpg)
![](https://freight.cargo.site/t/original/i/a01bc3eeba5f6c95ccb9f6a09bfd788adf86d0af919d56762be3f8b8b8bd2881/LUK466_SampleCards_v217.jpg)
![](https://freight.cargo.site/t/original/i/6735a03ef48ddeda84c003644d50baa9740ef174b1f1d152f86cfa9d72ca164a/LUK466_SampleCards_v26.jpg)
![](https://freight.cargo.site/t/original/i/914db43cce6b7a728594725e9205ba9f6c73217f70849b331f882723aba8812e/LUK466_SampleCards_v22.jpg)
![](https://freight.cargo.site/t/original/i/988f9af067a0cd0f21093b936ed35cad2974ef24e6a923fb6e69b3cf2f1bc4ec/LUK466_SampleCards_v25.jpg)
![](https://freight.cargo.site/t/original/i/cba11763b143e75afc2ead0c9d25a7830710db2c41e8592e02576545658a9b02/LUK466_SampleCards_v2.jpg)
![](https://freight.cargo.site/t/original/i/d8fdefe88cc28f2cb72dbed97c7d59e8031377c31184ba954f58634954083a7d/LUK453_ChristmasPostcard2022_v64.jpg)
![](https://freight.cargo.site/t/original/i/09610da7aa4f0de3c37af50773668639f5d1fec617fbec8609ff882a3830ff7d/LUK453_ChristmasPostcard2022_v6.jpg)
![](https://freight.cargo.site/t/original/i/31f337372128d99659a2e95fde8afc13d371df13bd5d0eb0c208bd3248db4553/LUK466_SampleCards_v216.jpg)
![](https://freight.cargo.site/t/original/i/c810278930c5a6c5382901ac2d8b423414f129f4d72056f7c79336a416aad505/LUK466_SampleCards_v215.jpg)
![](https://freight.cargo.site/t/original/i/0e9b349c723b6e90329818f5807d667ce58a7535944213f2c0c8b2f0ada95355/LUK466_SampleCards_v210.jpg)
![](https://freight.cargo.site/t/original/i/5909ebc14bd74fcfbae5cf865d7973f05b10ae394d1163f062ecaa58dc511973/LUK466_SampleCards_v29.jpg)
![](https://freight.cargo.site/t/original/i/d16db1ba25944c17df3162a08fb3be28553c183733cafbf21f56ca07b7e37c76/LUK466_SampleCards_v28.jpg)
![](https://freight.cargo.site/t/original/i/9e5893130ce50797a8efd111a926634bcf3f868641268b286df9186f51a7ff0b/LUK466_SampleCards_v27.jpg)
![](https://freight.cargo.site/t/original/i/98185cb21b3ccc10f72de2824a5cfb5605a92820535b0a32453760e30e6e9e83/IMG_0151.jpg)