Project: BRANDING
Title: LUK BEAUTIFOOD
Subject: BEAUTY, STATIONERY, RETAIL
Design, Branding, Applications (Print, Digital), Photography (Social Media)
Title: LUK BEAUTIFOOD
Subject: BEAUTY, STATIONERY, RETAIL
Design, Branding, Applications (Print, Digital), Photography (Social Media)
As part of my work as a Junior Designer with Mindful Design Collective, I helped create materials for our biggest client on retainer, Australian natural beauty brand LUK Beautifood.
I designed a postcard for the brand’s Christmas 2022 retail marketing, which featured lush botanical imagery - used throughout its holiday sets - as well as a gold foil pattern that traced and shifted the outline of the leaves. It aimed for a luxe Christmas feeling without being too over-the-top about its seasonal association.
Additionally, I also implemented other print materials such as these mini sample cards (front & back) for LUK’s Lip & Body Love range, which highlighted swatches and ingredients for lip and body care items such as scrubs, polishes and jams. It was designed in accordance with its established in-house style.
Beyond designing print materials, I also art directed, shot and edited images of several LUK Beautifood products for use in its social media channels. The product photography emphasized the brand’s clean, lush and natural aesthetic.
I designed a postcard for the brand’s Christmas 2022 retail marketing, which featured lush botanical imagery - used throughout its holiday sets - as well as a gold foil pattern that traced and shifted the outline of the leaves. It aimed for a luxe Christmas feeling without being too over-the-top about its seasonal association.
Additionally, I also implemented other print materials such as these mini sample cards (front & back) for LUK’s Lip & Body Love range, which highlighted swatches and ingredients for lip and body care items such as scrubs, polishes and jams. It was designed in accordance with its established in-house style.
Beyond designing print materials, I also art directed, shot and edited images of several LUK Beautifood products for use in its social media channels. The product photography emphasized the brand’s clean, lush and natural aesthetic.
